MINIFITNESS
Gentle fitness for all.
Branding & Customer Experience for MiniFitness
A Seamless Digital Experience for Home & Office Fitness
The MiniFitness Stepper is a revolutionary fitness solution, designed to bring gentle, effective movement into daily life. Compact, ergonomic, and 100% silent, it’s perfect for home workouts and office use, helping users improve posture, balance, and endurance without bulky equipment or noise.
To support its growth, the website was designed to function as both a direct e-commerce platform and an Amazon sales gateway. Customers have the flexibility to shop directly from the website or be redirected to Amazon, allowing MiniFitness to maintain strong ratings and leverage existing positive reviews on the platform.
Building a multilingual shopping experience was a key challenge. The site was developed in five languages, ensuring a seamless, responsive, and user-friendly experience for customers across different regions.
- Dual shopping experience: Integrated e-commerce & Amazon purchasing options
- Optimized for five languages: A multilingual approach for a global audience
- UX/UI redesign: A clean, intuitive, and mobile-friendly shopping experience
- SEO and performance-driven: Ensuring visibility and accessibility across markets
