ASAP

ASAP was launched as a rapid-response startup during the COVID-19 lockdown, inspired by the success of ultra-fast delivery services in U.S. universities. The goal? To curate the best comfort products from local London stores and deliver them within 20 to 30 minutes—perfect for spontaneous moments like a Netflix night, self-care session, or date night.

With a "pizzeria-style" logistics model, ASAP aimed to keep operations lean, with small teams handling preparation and delivery in strategic London locations. The vision was clear: "Enjoy the Moment"—whether that meant ice cream and popcorn for a movie night, wine and candles for a date, or bath essentials for a self-care evening.

Key Highlights of Our Work:

• Curation-Driven Experience: Handpicked selections of comfort essentials for every occasion.
• Hyper-Local Logistics: 20-30 min fast delivery model inspired by food delivery efficiency.
• Brand Identity & UX: A vibrant, experience-driven app design.
• Engagement-Driven Marketing: Targeted campaigns built around lifestyle moments.

ASAP was active for over a year in Shoreditch, London, but eventually faced challenges:

• Was it a lasting innovation or just a COVID-era necessity?
• The artisanal, human-first approach made it difficult to scale efficiently.

While ASAP ultimately couldn’t sustain long-term growth, it was an exciting and innovative attempt to redefine urban convenience—bridging instant gratification with curated experiences.

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